Rexenda vs. WATI: channels, AI and pricing compared
WATI is a customer engagement platform built on the WhatsApp Business API, with WhatsApp Business Calling, Instagram, Facebook and TikTok as additional channels, SMS as a fallback on its Business plan and AI metered through credit allowances. Rexenda is an AI agents platform for omnichannel sales and customer service where WhatsApp is one of several first-class channels, alongside email and voice calls.
At a glance
| Rexenda | WATI | |
|---|---|---|
| Channels | WhatsApp, Instagram, Messenger, web chat, email, SMS and voice calls | WhatsApp (core, with WhatsApp Business Calling on every plan), Instagram, Facebook, TikTok, web chat widget; SMS only as a fallback on the Business plan; email not listed as a channel |
| AI agents | Built in; monthly AI credits included in plans | Metered by credit allowances |
| Voice calls | Yes | AI voice on the Business plan only; WhatsApp calls handled by your team on every plan |
| Built-in CRM | Included (contacts, fixed-stage pipeline; revenue attribution from the Growth plan) | Lead management; integrates with external CRMs |
| Public starting price * | From $49 USD/month | Not published by the vendor |
| How to start for free | Free plan, no time limit | 7-day free trial |
* Pricing models differ between vendors (per user or per account, minimum terms, usage fees, add-ons). Figures are the lowest published list price of the entry plan; when the unit or billing term is unusual, it is noted next to the price. Rexenda's figure comes from its live price list. Always check each vendor's site for current details.
When WATI may be the better fit
WATI can be a good fit if your operation lives almost entirely on WhatsApp: bulk WhatsApp campaigns and commerce on that single channel are its specialty, with regional pricing in several markets.
When Rexenda may be the better fit
Rexenda fits better if you also need email, web chat and voice calls in the same inbox, AI agents built into the platform, and a CRM with pipelines included.
How WATI charges vs. Rexenda
WATI sells Growth, Pro and Business plans, billed monthly or annually, each with a set number of users and monthly active contacts, and shows prices in local currency depending on your region. AI runs on a credit allowance that grows with the plan, voice AI is reserved for Business, and WhatsApp message fees are added per message by country and template type. Rexenda starts with a free plan with no time limit, then monthly or yearly plans whose AI credits cover replies and voice minutes.
Moving from WATI to Rexenda
Export your contacts from WATI as a CSV file: Rexenda has a ready-made profile for WATI exports, and you review the mapping before importing and can undo it. Once WATI releases your number, connect it with Meta's Embedded Signup and resubmit the message templates you use. Past chats, broadcast reports and chatbot flows stay in WATI, so rebuild the flows you rely on in Rexenda's visual builder.
Methodology and sources
This comparison is based on public information from each vendor's website and pricing pages, last reviewed in October 2026. Product names and trademarks belong to their respective owners. Features and prices change frequently; where a vendor does not publish a figure, we say so instead of guessing. If you spot something outdated, contact us and we will correct it.
Sources checked
- wati.io/pricing · checked Thursday, October 1, 2026
- wati.io/en/pricing · checked Thursday, October 1, 2026
- support.wati.io/en/articles/12546695-how-to-enable-and-use-whatsapp-calling-in-wati · checked Thursday, October 1, 2026
Where to go next
See how it works step by step, compare the plans or start on the free plan:Switching from WATI? See the alternative · Features · Pricing · Start free